What you can expect.
No jargon, no performance, just straight-talking, experienced consultancy from someone who has built, struggled, learned and built again. You'll leave each session with clarity and a small, doable next step.
- Clarity on your offer and audience
- Tools to manage overwhelm and procrastination
- Realistic strategy that fits your life
- Ongoing support whenever you need it
Joanne has an excellent amount of knowledge and experience in this sector. She listens and gives bespoke advice based on individual experiences and businesses. Joanne is an asset to any business.
Businesses we've supported
A few of the organisations The Business Fairy has worked with over the years.

Hope Street Project
Liverpool based community organisation making a real difference.
Visit Hope Street
Marg Bell
Wonder Woman of Hormonal Health. Nutrition specialist involved in Fresh Thinking.
Visit Marg Bell
Leaf AI
AI partner helping us build smarter, more compassionate digital tools.
Visit Leaf AIMerseybird
Liverpool tour guide offering private Beatles and city tours with a local's humour.
Visit Merseybird
The WellBeing Lady
Wellbeing support through the WellBeing ToolKit Workshop and WellBeing ToolKit cards.
Visit The WellBeing Lady
Strategic Partnerships
Explore how we work with organisations, commissioners and communities to deliver lasting change together.
Find out moreFree 30-minute consultation
Pick a time that works for you. We'll cover where you are, where you want to go, and the next honest step.
Open CalendlyThe Business Fairy's online resources, brief guides for quick impact
Start your growth journey here.
Beat procrastination, improve self-esteem.
Is procrastination quietly chipping away at your self-esteem? So many capable, intelligent people find themselves stuck, not because they lack discipline, but because of the hidden emotional weight behind putting things off. Low self-worth and old survival patterns can keep us frozen, and the guilt that follows only deepens the cycle.
This is a trauma-informed, practical guide to overcoming procrastination, so you can gently break the shame loop and move from survival mode into self-belief. The Business Fairy has created this simple, compassionate guide to help you move forward without pressure or toxic productivity, just kind, sustainable momentum.

The Business Fairy's top tips to beat procrastination
A warm, practical guide for quick improvement when motivation is low. Written from lived experience and 15 years of supporting founders to overcome fear
Purchase
"I found the 'Top Tips to Beat Procrastination' guide incredibly helpful, relatable, and encouraging. What stood out most was how compassionate and realistic the advice was, it doesn't shame people for procrastinating but instead explains the emotional and psychological reasons behind it in a very understanding way.
The layout was clear, engaging, and easy to follow, with practical tips that feel genuinely achievable in everyday life. It makes the advice feel balanced and supportive rather than overwhelming. The tone is motivating, calm, and empowering, which makes it much easier to take action. I will definitely take these tips on board moving forward."
Free 30-minute consultation
Pick a time that works for you. We'll cover where you are, where you want to go, and the next honest step.
Open CalendlyWorked with us or accessed our resources? We'd love your feedback.
Share your experience to help us keep improving.
Want to talk it through?
Reach out, we respond to every message personally.
